Hashtags can be a marvellous tool to use on social media platforms, such as Twitter, Instagram and Facebook to reach more people searching for the same topic as your posts, generate more traffic to your site and become discovered by other like-minded businesses. However, although Hashtags can be great, there are several things you must consider when using them as hashtagging can be a risky business!

Here a few quick tips and tricks to using your hashtags effectively for your business and brand to expand!

1. Use hashtags that are representative and descriptive of your business or of the content you regularly share on social media. Make sure not to mislead visitors to your site. Your brand and business must simply translate into a hashtag.

2. Make your hashtags easy to remember, spell and say. Avoid using complicated hashtags that could easily lead to typos when reused by visitors and your audience. Keep them simple, but not common; make them easy to read but unique – it’s a challenge but doable!

3. Try and source partners or influencers who can help you gain exposure for your hashtag and therefore, business. An influencer using it could really boost your business and sales, as well as notability. Try contacting their management team to see if they can collaborate with you! Be friendly and honest: coming across as warm and welcoming in writing is a sought-after skill. 

4. Make sure not to hashtag too much. Over hashtagging is not just unattractive to the eye but gives off a false and almost desperate persona of your brand to get recognised. Take pride in how great your business will become and keep it simple and hashtagging to a minimal. Consider your word count to as Twitter, for example, only has a limited word count.

5. Try not to use capital letters in your hashtags. However, you can use them for the start of words to make it clearer. For example, #WeLoveHashtags is easier to read than #welovehashtags, so that is fine. However, #WELOVEHASHTAGS is not only hard to read but gives the impression of shouting or anger, which is not the message you want to convey to your brand.

I hope these tips help you to expand your business and brand using excellent hashtags. Good luck