How much does Squarespace SEO really cost?
I know what you're thinking, "Just give me a straightforward answer!" and honestly, I wish I could. But when it comes to SEO costs on a platform like Squarespace (or any platform for that matter), there isn't a 'one-size-fits-all' answer. The costs can vary, a lot. I don’t charge the same to optimise a simple 10 page website as I would an e-commerce site with hundreds of product pages.
So don't hate me for this, but there's no set-in-stone figure I can provide. However, what I can give you in this post is a comprehensive guide to the average costs, what influences them, and what you should expect when investing in Squarespace SEO. Let's dive in, shall we?
What is SEO?
If you’re reading this guide, you probably have a pretty good idea of what SEO is but if you don’t, Search Engine Optimisation (SEO) is a process designed to improve your website's visibility on search engines. It involves various strategies and techniques, all aimed at making your website more “appealing” to these search algorithms.
SEO is crucial because it connects your website to people who are searching for what you have to offer. It's the bridge between you and your potential audience, clients, or customers. Over the years, I've come to realise the true value of good SEO, especially in terms of growth and exposure.
Good SEO vs. Basic SEO
Now, I feel it's important to draw a distinction between good SEO and basic SEO because there's quite a gap between the two.
Basic SEO involves taking care of essential elements like fixing headings, alt text, missing meta data and so on. These are indeed crucial, and they lay the foundation for your website's SEO. But while they help your website become more SEO-friendly, they may not bring about the transformative results you're aiming for.
Now, good SEO - that's where the magic happens! A good SEO strategist doesn't just scratch the surface; they dive deep into the data. And I mean really deep.
Strategies like detailed analyses such as click gap analysis, which looks at your last 6 months of data vs the previous 6 months to compare and highlight where you’re making progress vs where you’ve seen drop-offs. Your Squarespace SEO specialist should then plan around this data to improve the places you’ve seen drop-offs.
Next, you want to employ strategies like keyword cluster projection, which helps in bundling related keywords together. This approach is far more effective than considering each keyword in isolation.
Another tell-tale sign of good SEO is when experts differentiate between branded and non-branded terms & traffic. This step helps us understand how your branded search terms impact overall performance. There’s no point in us telling you traffic has increased 230% year on year if that’s all from branded search and you’ve made 0 progress ranking for your general keywords.
Example branded vs non-branded overview
Finally, when I analyse website data, I separate blog traffic data from general site traffic data. This step gives us a clearer view since blog visitors often have different behaviours compared to the overall site visitors.
Incorporating these in-depth strategies truly differentiates good SEO from basic SEO. I use all of these strategies to allow me to give clients a detailed understanding of their website's performance and unlock opportunities for substantial improvements. Trust me, moving beyond basic SEO and investing in good SEO can be a game-changer for your online presence.
The Potential Cost Range of Squarespace SEO
So, how much does all this cost? Well, it depends.
DIY SEO
Embarking on the DIY SEO journey is a good starting point, especially if you're dealing with basic SEO tasks. You'll be surprised at how much you can accomplish on your own.
However, if you're finding it tough to rank despite your best efforts, that's where things get tricky. To really make progress, you'll need to deploy more advanced techniques, like those I've listed earlier. Honestly, this stage is where the expertise of a specialist becomes indispensable. They can guide you through the complex landscape of SEO and help you utilise the right strategies to improve your rankings.
Hiring an SEO Professional or Agency
Now, if you've decided to seek professional help, the first step is to thoroughly vet the agency or freelancer. You certainly don't want to pay a premium for basic SEO techniques that you could easily handle yourself.
When you make your initial enquiry call, bring up some of the points I've mentioned earlier and ensure that your potential agency will be deploying this level of data analysis.
As for the costs, here's a rough guide:
For small websites aiming to rank locally, expect to pay around £500 to £700 per month.
If you've got a larger website or if you're looking to rank nationally, you're likely to pay somewhere between £800 to £1500 per month.
For those running enormous websites, or e-commerce sites with a multitude of products, be prepared to shell out anywhere between £1500 to £4000 per month.
The costs can seem daunting, but remember that good SEO is an investment. It has the potential to drive a significant amount of organic traffic to your site, which in the long run can yield an impressive return on investment.
SEO Consultancy (£100 per session)
If you're worried about costs, I have an alternative solution that might suit you. As part of my services, I offer SEO consultancy at a very affordable rate. For £100, you can have a one-hour session with me.
During this session, I'll go through all the data analysis for your website. But it doesn't end there. After our chat, I'll send you a detailed action plan based on our analysis. This plan will contain the next steps you should take to improve your website's SEO.
The beauty of this service is that you can implement the plan yourself, at your own pace. And you're not on your own. Whenever you need more guidance, you can come back for future sessions as and when you'd like. It's a flexible and cost-effective way to benefit from professional SEO expertise without breaking the bank.
How Does Squarespace SEO Differ From Other Platforms?
When it comes to SEO, every platform has its quirks, and Squarespace is no different. The data analysis part of SEO, which includes strategies like click gap analysis, keyword cluster projection, and differentiating between branded and non-branded terms, generally remains the same across all platforms. But there are a few nuances when it comes to Squarespace SEO that it's worth being aware of.
For instance, page speed is a factor in SEO, and it's one of those areas that can be tricky to optimise completely with Squarespace compared to other platforms like WordPress. However, don't let this dissuade you from choosing Squarespace. While it means that the focus of your SEO strategy may slightly shift compared to what you'd do with a WordPress site, it doesn't mean that you're at a disadvantage with a Squarespace site.
Remember, successful SEO is not just about one element; it's about the right combination of many different factors. So, even if you can't fully optimise page speed on Squarespace, there are plenty of other SEO areas where you can excel.
Is Squarespace SEO Worth It?
After walking you through the various costs and considerations of Squarespace SEO, the big question still remains: is it worth it?
Well, from my experience, the short answer is a resounding yes. Investing in good Squarespace SEO can significantly enhance your website's visibility, and consequently, the amount of organic traffic you receive. In fact, with a well-executed SEO strategy, you can expect to see an average of a 10% Month on Month increase in your website's traffic.
Of course, keep in mind that these results aren't always linear - some months may see higher growth, and others might be a bit quieter. That's just the nature of SEO. But over the long term, you're likely to see a steady, upward trend in your website's performance.
Think of Squarespace SEO as a marathon, not a sprint. It's about achieving sustainable growth over time. So, while the costs might seem like a significant investment upfront, the potential benefits make it a worthwhile endeavour.
Plus, remember that there are options available to suit different budgets and levels of expertise - from DIY SEO to hiring a professional, or even utilising SEO consultancy services like I offer. The key is to find the approach that aligns best with your specific needs and resources.
In my experience, Squarespace's user-friendly interface and beautifully designed templates make it a great choice for many businesses, especially for those less tech-savvy. With the right SEO approach, a Squarespace site can rank just as well as any other.
Conclusion
In a world where online visibility can make or break a business, SEO is not just a nice-to-have - it's an absolute necessity. When it comes to Squarespace, a well-implemented SEO strategy can significantly improve your website's visibility and organic traffic, despite some unique challenges that the platform presents.
Keep in mind, though, that there's no one-size-fits-all approach to Squarespace SEO. The costs can vary widely, and the best choice for you will depend on your specific needs, goals, and budget.
Whether you choose to do it yourself, hire an agency, or seek the help of an SEO consultant (like yours truly), the important thing is to ensure that the focus is on comprehensive data analysis rather than just covering the basics. And while some months might be quieter than others, remember that the aim of SEO is steady, long-term growth.
Need Help Getting Started With SEO?
Don’t be shy; come say hi 👋
Schedule a free 15-minute Zoom call with us and we’ll happily answer any questions you have. No sales pitch. No obligation. Just me, you and a nice brew ☕️