When looking for a marketing agency, either locally here in Lincolnshire or on a broader national scale, you'll want to know what exactly you're looking for - both from the style and working relationship of the agency to the services you require. Some agencies will offer more services than others but remember bigger isn't always better. Choose an agency or a freelancer who specialises specifically in their services you're looking for if possible. It's better to be great at a few things than only mediocre at many - a common downfall for individuals in this industry.

Through this guide, we'll talk about how to find a marketing agency in Lincolnshire, how to check their credibility and results and what services do what so you can figure out precisely what you need.

What services do what?

We'll keep this simple and not make things too confusing. Below are some simple explanations of services most marketing agencies in Lincolnshire will offer; however, some will offer more and some less. Use this as a rough guide but be sure to speak with a professional agency or freelancer before making any conclusive decisions.

Before deciding which services are best for your business, we strongly advise speaking with a marketing agency or freelancer to get some bespoke and tailored advice. Most marketing agencies in Lincolnshire offer a completely free, no-obligation consultation so be sure to take this up! Freelancers and agencies have years of experience and will know much better than you when it comes to what your business needs and what will work best for you.

PPC (PAY PER CLICK)

PPC advertising is one of the most common forms of digital marketing due to its instant results and strong positive ROI's. The most common type of PPC ads are Google Ads and Facebook ads. We'll talk about Facebook ads a little later. Google ads come in a few different forms, most commonly Google search ads. These are the ads that appear at the top and bottom of the Google search results page. Other types of Google Ads include display ads, shopping ads, video ads and hotel ads.

SEO

Search engine optimisation is the process undertaken to improve your website's position on the organic search engine results page. SEO takes into account hundreds of different elements, including some factors that occur outside of your website, such as your social media and Google My Business listing.

Image from: https://later.com/blog/create-social-media-ads/

SOCIAL MEDIA PAID ADS

Social media paid ads are the sponsored and paid posts you see on social media. They come in a variety of forms (see below) and are almost the same for all social media networks. They include Facebook, Instagram, Twitter, TikTok, LinkedIn and Nextdoor.

SOCIAL MEDIA ORGANIC

Organic social is the general day to day posting and interaction on your social media accounts. These aren't paid for, sponsored posts and are free to post on your platforms.

EMAIL MARKETING

Send regular email campaigns to your email subscribers with email marketing. You can include new offers, social media promotions, blog content and more.

WEBSITE DESIGN

I'm sure we don't really need to explain this one, but excellent website design is imperative to any successful business. Combine design with conversion rate optimisation to improve your website consistently.

CONTENT MARKETING

Content marketing includes the distribution of content (via social media, blog posts, Google My Business etc.) by a business to its target audience in order to increase website traffic, leads and sales and assist with SEO. Content marketing and SEO go hand in hand and shouldn't be overlooked when planning your marketing strategy.

Where to find a marketing agency in Lincolnshire

WHERE TO LOOK FOR A MARKETING AGENCY IN LINCOLNSHIRE?

There are a few different ways to find a marketing agency or freelancer. Google will be your friend here, especially if looking for assistance with SEO. In theory, the best SEO agencies in Lincolnshire should be those that come up at the top of the organic search results when looking for terms like "SEO agency Lincolnshire". If looking for other services, this measure might not be so important to you.

Use Facebook recommendations and ask on LinkedIn if you have a trusted network here. You might also have contacts from other business owners or even from networking events. Be sure to check out the agencies or freelancers reviews and websites too! Recommendations are great but don't necessarily provide the best results.

CHECKING MARKETING AGENCIES REVIEWS

We've mentioned this on posts before, but it's worth mentioning again here: check businesses reviews on Facebook and Google. Websites like Feefo and Trustpilot require businesses to invite customers to leave reviews meaning (perhaps obviously) companies only invite customers who they are sure will leave positive reviews.

ENQUIRING WITH THE AGENCY OR FREELANCER - WHAT TO ASK AND WHAT TO LOOK OUT FOR

Go ahead and make your enquiry! As we mentioned earlier in this post, most marketing agencies in Lincolnshire offer a free consultation obligation consultation, so be sure to take these offers up! You'll get a much better feel for the knowledge possessed by an agency or freelancer and their working style after you've spoken with them.

Be sure to ask about the process involved and not just the cost! Ask what precisely is included in the services available and be prepared to talk in-depth for the person the other end of the phone to work out exactly what's best for you.

We'll assume at this point you'll have found a local marketing agency or freelancer so go ahead and schedule an in-person meeting if both parties feel it would benefit. You might also want to ask about the insurance the marketing agency or freelancer holds and if they run on fixed-term or flexible contracts. Some businesses will offer 6 or 12 month contracts - be wary of these. Companies confident in their ability should be able to provide a rolling contract as they know you'll want to stay with them anyway.

No marketing campaign is ever guaranteed specific results. We could make a start on your SEO tomorrow and have you ranking top for your desired search terms in a week, or it could take several months. After speaking with you and evaluating your site, we'd be able to give an idea of how long it would take, but we could never guarantee specific results. No one can and again, be wary of any companies who do try to guarantee precise results.

Hopefully, by now you're armed with everything you need to find your perfect marketing agency in Lincolnshire!

We're always happy to help with any questions you have. Feel free to contact us online here.