A significant number of UK businesses still do not use social media in their marketing strategies. Statista found that only 68.4% of companies in the UK have social media profiles.

Let’s dig a little deeper into the differences between and benefits of paid social vs organic social media and why it’s important to use a combination of both strategies.

Here a few quick tips and tricks to using your hashtags effectively for your business and brand to expand!

This week we’ve seen Instagram roll out a new feature showing two new category listings within the “Following” tab. The two new categories show you which accounts get the most visibility in your feed, and which you rarely engage with.

There is a great deal of debate over whether it is better to use hashtags in your original instagram post, or to include them in the comments. We look at the pros and cons of each.