Why Your Business Should Hire A Digital Marketing Agency In 2022

A lot of small businesses have seen a decline in revenue due to Covid. Fortunately, there are a few changes that can be made to marketing and advertising approaches to help push revenues back up.

Companies have to look for more cost-effective ways to connect with customers on a regular basis so that their revenues grow. One way to maximise your return on ad spend (ROAS) and overall ROI, is to hire a marketing agency or Freelancer.

A good marketing agency will know what ad platforms to target and how to get you the best results. They can also provide data and analytics on how your campaign is performing and the cost per action/cost per conversion. Freelancers and agencies like ourselves, know how to reduce wasted spend and hone in on the channels, keywords, ads, platforms, audiences etc that work for you.

How digital marketing can expand a small business

You can't waste advertising budgets on approaches that simply don't work. But by hiring a professional digital marketing agency, you can maximize your return on investment of your marketing budget.

Online marketing agencies can help your small business with estimating ad budgets, maximizing returns on ad investments, and developing a digital marketing plan that works specifically for you.

81% of people use the internet as their first go-to resource when looking for a product or service. Whether you're in retail, tourism, or any other industry, your customers are probably turning to the internet for help. That's why it's so important to be available to them.

How a professional marketing agency or freelancers can help you

In this new era, digital marketing has grown increasingly complicated. There are so many different tactics and techniques that you can use to market your company or product that it’s possible to get confused and spend a lot of money on an ineffective strategy. With various acronyms, like SEO, PPC, Social Media, and more, it can be hard to know what to do. For small businesses, blindly taking on this digital world is a recipe for disaster.

If you want to grow your small business nowadays, you absolutely have to have a solid online presence. Such an existence is supported by a marketing strategy that ensures your product is properly presented and easy to find.By marketing your small business effectively, you don’t waste a penny of advertising. With old-school print promotion, it was prohibitively expensive to put an advert in the paper or magazine, with no guarantee that your target audience would even be reading the paper, let alone see your advertisement!

With over 79% of UK internet users using social media, it's not an option that can be ignored. SEO and PPC ads are excellent to reach people, but there are three key reasons why you should hire a digital marketing agency ...

1. Get your targeting right

Digital marketing is essential for modern brands. When it is done right, you can ensure your ads are only seen by the people who are likely to be interested in them. If you are a real estate agency, for example, you can advertise your services and homes to people who have visited real estate websites before and shown an interest in moving house.

2. Instant reporting

Digital advertising allows you to see the effectiveness of your marketing immediately. With metrics such as how many people have viewed your ads or how many leads and sales you have achieved, you can measure how well an ad has performed. If the ad is not performing well, an agency can make changes instantly.

3. Multi-channel advertising

With the help of an agency, you can use your ad budget across numerous channels. This increases your chances of being seen by potential customers on social media, search engines or other sites that they visit. They'll see your brand and engage with your business more often!

Of course, it's possible to do this yourself with a little bit of effort, but it's a lot of work. Setting up an account on every single social media site and ad platform is time-consuming (of course, only use the ad platforms beneficial to you!). Not to mention, you have to figure out a way to monitor your results accurately and effectively. A third party can help you manage all of this for a fraction of the cost.

To find a social media agency, start a conversation with a few agencies to get a feel for how they work. Contact us online!

If you're looking for help in making your advertising budget go as far as it can, reach out to CC Digital and see how we can make 2022 one of your best years.