There is a great deal of debate over whether it is better to use hashtags in your original instagram post, or to include them in the comments. We look at the pros and cons of each.

Email newsletters are one of the most common types of emails to send but they are equally some of the hardest to get just right.

We’ll outline below the top ways to ace your next email marketing project with some great newsletter examples at the end to show you exactly what we mean.

What do we mean by In-Group Favouritism? It means to prioritise products and ideas that fit with a group we share interests and are more aligned with. Learn more …

A bias of interest is something termed ‘Not Invented Here’. This is a dismissive attitude towards anything that is developed by others - “it can't be a good idea as if it were, we would have thought of it” - ie if it was ‘not invented here’, it's no good. If a customer does not identify with a product or service, they are less likely to want to use it.

Simply put, it is the idea that people value things more if they feel they have taken ownership of them. In marketing terms, there are lots of popular ways to use this effect to our advantage. Things like free trials, sample products, money off vouchers.

Confirmation bias is the effect where our mind searches for, interprets, favours, and recalls information that confirms or strengthens beliefs that we already have.

Google Ads (formerly known as Google AdWords), is the most popular PPC advertising platform. You are losing money every day your business is not advertising on Google and we’ll explain why!

We’re sure you’ve noticed organic Facebook reach had dropped significantly over the last few years and it doesn’t show signs of slowing. It’s likely impacted your business in some way but can your Facebook page really succeed without paid advertising?

We know that engagement drops quickly if your website is not shown on the first page of results, and the best way to guarantee you will be seen right at the top of the search engine is to purchase real estate on the front page as part of the Google Ads campaign.

Today I want to really quickly talk about how you should be using hashtags on Facebook. Hashtags on Facebook don't work in exactly the same way as what they do on other the platforms such as Twitter and Instagram. Whilst on Instagram or Twitter you might put many hashtags within a post, perhaps you might put 8 to 10 hashtags within a post, on Facebook you’d be expected to place just 1 to 2 hashtags per post.