Google Ads and Shopify for SMEs: How Much Budget Do You Need?
Let’s take a deep dive into budget for Google Ads, specifically for small Shopify stores. Using real data from our own clients, we show you what you can achieve.
Using Google Ads To Target High Net-worth Individuals
While targeting the wealthy demographic isn't necessarily the easiest thing to do with Google, it's not impossible and there are lots of changes and adjustments that you can make to improve your overalls campaigns performance.
What happens if you constantly pause your PPC ads?
Pausing your ads for a day or two isn't actually going to do much harm. Pausing them for an extended period of time, like while you go on holiday or pausing them constantly will play havoc on your account.
Google Display Ads: Size Specifications
Display ads capture people’s attention across the Google Display Network’s 2 million websites and apps. Here are the most common ad sizes for the display network.
Marketing for Podiatrists: Everything You Need to Know
Here are our top marketing tips for podiatrists and some marketing strategies you might not have already thought of for your podiatry business.
Why Can Google Ads Campaigns Be Slow To Start?
If you’re a Google Ads customer of ours you may have heard us tell you that Google Ads campaigns can sometimes be slow to start. But what exactly does this mean and why does it happen?
PPC Agencies in Lincolnshire: What to Look For and What to Avoid!
If you run a Google Ads and Bing Ads account you'll probably save yourself a fortune by hiring a PPC agency or freelancer. This might sound counter-intuitive at first; why pay someone for something you could possibly do yourself? But hear me out!
I Was Shocked To See The Quality Of Work From One Of The UK's Largest PPC Agencies
I want to use this blog post to highlight some of the issues I found and how you can go about checking your PPC account yourself to ensure the work carried is both as frequent as expected and up to expected standards.
Why is Your CPC Decreasing and CPA Increasing During COVID-19?
Although we don’t have any conclusive data as to why we’ve seen a decrease in average CPC’s metrics over the last few weeks, we can assume this trend has occurred due to fewer advertisers on the Google Ads and Facebook Ads platform and/or advertisers having less budget and thus bidding less.
Why Choose Google Shopping Ads?
Since launching in 2012, Google shopping ads have continued to prove that they're a useful marketing tool for a massive number of businesses globally. Using this platform typically grants extended brand exposure and significant growth, often helping merchants to outdo their competition. But what are shopping ads? And what are some of the main benefits of using this to advertise your products online?
Will Google always show my search ad extensions?
Ad extensions are something I get asked about ALL the time. How do they work? When will they show? What do they do? There are a number of different extensions available so I won't go into detail about each and every one but will cover all the most common.
15 reasons why your business needs PPC Advertising!
Google Ads (formerly known as Google AdWords), is the most popular PPC advertising platform. You are losing money every day your business is not advertising on Google and we’ll explain why!
Five ways you'll ruin your Google Ads campaign!
We know that engagement drops quickly if your website is not shown on the first page of results, and the best way to guarantee you will be seen right at the top of the search engine is to purchase real estate on the front page as part of the Google Ads campaign.
How quickly should I see results from my PPC Campaign?
If I had £1 for every time I was asked this question I would be a very very rich freelancer! This is not a question that requires a straightforward answer and as with any advertising there is no guarantee of ROI when advertising through Google Ads.
Google Ads (AdWords) account hit a plateau? Here's what to do.
Sometimes Google Ads accounts can just hit a plateau and that's perfectly normal. Here are some top tips and tricks you can try if you’re campaign has hit a plateau!