Website Design Website Design

Our 2020 Charity: The Hope Song 2020

We’re delighted to have the opportunity to work along side The Hope Song 2020.

Created by existing client Mark Dyer of Theorem Health LTD, The Hope Song 2020 offers a vision filled with positivity and joy during these unprecedented times. The catchy tune was written by Mark himself and produced by Matt Adair.

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PPC PPC

Why is Your CPC Decreasing and CPA Increasing During COVID-19?

Although we don’t have any conclusive data as to why we’ve seen a decrease in average CPC’s metrics over the last few weeks, we can assume this trend has occurred due to fewer advertisers on the Google Ads and Facebook Ads platform and/or advertisers having less budget and thus bidding less.

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Why Choose Google Shopping Ads?

Since launching in 2012, Google shopping ads have continued to prove that they're a useful marketing tool for a massive number of businesses globally. Using this platform typically grants extended brand exposure and significant growth, often helping merchants to outdo their competition. But what are shopping ads? And what are some of the main benefits of using this to advertise your products online?

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SEO SEO

How to Find the Best SEO Consultant in Lincolnshire

Okay, so I may be a little bias here, but the purpose of this blog post is to provide up to date and current advice on finding an SEO consultant and not to toot my own trumpet! I'll talk you though where to find a consultant and what to look for (and what not to look for) once you've found a few contenders.

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SEO SEO

What happens if you stop doing SEO?

Today I'm going to cover a couple of reasons why you should not stop managing your SEO. Many people have the misconception that taking a break from it will not have any adverse knock-on effects. I'm going to outline some of the things that could happen if you decide to stop maintaining your SEO.

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Will Google always show my search ad extensions?

Ad extensions are something I get asked about ALL the time. How do they work? When will they show? What do they do? There are a number of different extensions available so I won't go into detail about each and every one but will cover all the most common.

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Hiring an Agency VS a Freelancer; which is best?

Growing your business to reach your goals and targets is key to most self-employed individuals. But, there will likely come a time when you'll go seeking outside assistance to further grow your organisation. When you decide it's time to hone in your digital marketing strategy or content plan you'll want to be well versed on the pros and cons of hiring an agency vs a freelancer.

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