Remarketing, sometimes also known as retargeting, is a form of online advertising designed to keep your brand in front of bounced traffic. On average, only 2% of web traffic converts on their first visit. Remarketing aims to help capture the reach of the 98% of users who don't convert right away. But, how does it work?

Sometimes Google Ads accounts can just hit a plateau and that's perfectly normal. Here are some top tips and tricks you can try if you’re campaign has hit a plateau!